19MIL was built on a clear point of view. From the outset, the creative build studio needed a brand that reflected the way it actually works, concept-led, hands-on, and uncompromising in its commitment to delivery. Rooted in the studio’s original workshop on Millicent Road, the name itself carries a sense of place and intent, setting the foundation for an identity designed to be bold but restrained, confident without excess, and credible in both creative and practical environments, rather than leading with trend or decoration.